Benjamin Moore hit the mark with its just-announced 2017 color of the year, Shadow, a moody purple hue and a dramatic choice for dramatic times. (And that’s as much as I’ll say about politics on this blog.) After Simply White as its 2016 choice under-whelmed me big-time, Shadow is a welcome about-face.
“Shadow is a little bit rock and roll,” Ellen O’Neill, the paint manufacturer’s creative director, told Architectural Digest. “It’s the color of the galaxy but also the color of a beautiful fig. It’s passion, it’s bravery, but it’s also silence…It’s the purple you find in a Renaissance or Dutch Master painting that’s a stabilizer to the other colors around it.”
I don’t know about you, but I could use a little stability after this year’s election season. (Oops! OK OK OK OK, no more, I promise!)
O’Neill explains the journey from Simply White to Shadow thusly: “We didn’t have an epiphany like we’d had about white, but we all felt a little color-deprived. Because everybody was still ruminating about it, I took about 500 pictures—everything from our travels to Paris, Korea, and Copenhagen to what people were wearing at the Met Gala—and assembled them on the wall in a room. Then at one o’clock, everybody came in. It was sort of like a parlor game. I said, “OK, look at this wall,” which was divided into color families. I said, “Just go to the place that talks to you.’ And everybody went over to that sort of aubergine family. Someone from the team said, “That picture resonates with me because I see shadows in that flower petal.” Another team member said, “That’s funny—we have a color named Shadow,” and I went, “That’s it!’”
Video further elucidates selection process
Benjamin Moore also released suggested palette
Here are the same colors, sans names and numbers, in a somewhat more illustrative rendering…
Shadow is almost-but-not-quite navy in some light, almost-but-not quite deep burgundy in others. A truly beautiful, shadowy hue!
How will this compare with Pantone’s yet-to-be-announced 2017 color of the year?
Generally, Pantone selects its top color from the spring palette put together after the spring/summer fashion weeks the prior fall. This fall, this was the spring palette they released:
No purples here. It’s an unfortunate oversight, but I’m sure the two agencies—Benjamin Moore and Pantone—have a vested interest in making sure their choices ARE different. I’m guessing the Pantone 2017 color will be in the green range. Why? Because greens are the new neutrals, and the current climate is anything but black-and-white or beige. (Greens also pair well with Shadow!)
Pantone generally announces its new color of the year in the first week of December, so we’ll just have to wait and see what they come up with.
In the meantime, if you want more…
- Read the full Architectural Digest interview with Ellen O’Neill, Benjamin Moore’s creative director, regarding 2017 colors.
- Browse the Benjamin Moore website for more info about 2017 color trends and the psychology of color as it pertains to home decor.
- Check out Pantone’s Spring 2017 color intelligence report.
- Read my on-the-mark prediction from an On FLEEK earlier in the year on decorating with up-and-coming purples.
- Follow my Pinterest board, Color Porn. It’s a compendium of links to articles about how color affects us and how to use it to advantage in your home.
- Follow my blog with Bloglovin, or get emailed posts through one of the subscription services listed at the bottom of this page.